Evaluation: Question three - draft

SCRIPT FOR RECORDING!

What kind of media institution might distribute your product and why?

The Bauer Media Group is Europe’s largest privately owned publishing Group, with a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations, employing some 6,400 people.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry modernisers, built on influential media brands with millions of personal relationships with engaged readers and listeners.

I believe Bauer would be a good media institution to distribute my magazine as its strategy and aim is similar to that of mine, “to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors”

Bauer also has a very good turnover at €2.129 Billion (2010), this meaning my magazine’s circulation would be very impressive for a starting company. Although, the initial cost to get it started will be slightly higher, as mine and Bauer’s motives are very similar, the two companies would coincide and cooperate well; increasing revenue on both behalves.

My magazine would be placed alongside with other music magazines, in order to not confuse audiences with differing layouts. Also, to keep the Bauer magazines together, I would have STACK placed next to or between Q magazine, MOJO and Kerrang! 

Bauer challenges itself to anticipate consumer trends and work with technological developments to ensure content is available whenever, wherever and however. Their advertising teams have a complete 360 degree view across all of their brands, across all platforms, and are passionate about developing customer partnerships through high calibre creative ideas that take advantage of the brands' consumer engagement.

This meaning that I would distribute my magazine through ways such as;

• Creating synergy with iTunes and offer a chance to win a voucher when buying the magazine.
• Use the app version of the magazine to be part of the Starbucks 'Pick of the Week',  where customers simply follow the instructions on the back of the card to get your free download.
• Have the magazine to be on sale at any gigs that we advertise with in the content.
• Bulk sell some issues to stores.